Guides and ebooks
Long-form education that earns search and supports sales.
Resources
Turn public education into owned distribution.
Resources are the distribution surface: guides, templates, tools, courses, and articles that turn search intent into owned demand.
What this page covers
The work that turns demand into booked, paid jobs.
Tools and templates
Interactive assets and gated downloads should become Livewire-backed where state or capture matters.
Blog and help content
High-volume article surfaces should stay structured, searchable, and easy to keep current.
Browse this section
Turn public education into owned distribution.
Resource Course
Bookkeeping Basics for Service Businesses
Stop guessing and start knowing your numbers. A practical guide to bookkeeping built for plumbers, electricians, and HVAC techs.
Resource Course
Building a Maintenance Plan Program
How to create recurring revenue through maintenance agreements. Includes templates and scripts.
Resource Course
Cash Flow Management for Trades
Why profitable businesses still run out of cash, and the simple system to fix it forever.
Resource Course
Facebook Ads That Actually Work for Local Businesses
Skip the guru nonsense. Here's what actually works for service businesses spending $500-$5,000/month on Meta.
Resource Course
Google Ads for HVAC Companies
Learn how to set up and optimize Google Ads campaigns specifically for HVAC businesses. From keyword research to landing pages.
Resource Course
Hiring Your First Technician
The complete guide to finding, interviewing, and onboarding your first hire without losing your mind.
Resource Course
How to Get 5-Star Reviews (Every Time)
A step-by-step system for turning every happy customer into a 5-star review. Built from managing 200+ service businesses.
Resource Course
Pricing Your Services for Profit
Most service businesses are undercharging. Here's the math and the psychology of pricing that actually works.
Resource Course
QuickBooks Online Setup for Trades
Set up QuickBooks the right way the first time. Avoid the 10 mistakes every contractor makes.
Resource Course
Sales Scripts for the Doorstep
What to say (and not say) when you're standing at a customer's door. Real scripts from top-performing service businesses.
Resource Course
SEO for Service Businesses
Rank on Google without paying for ads. Local SEO strategies that work for plumbers, roofers, and HVAC companies.
Resource Course
Understanding Your P&L Statement
Read your financials like a CFO. We'll break down every line of a real service business P&L.
Guides & Ebooks
The Pricing & Packaging Playbook
From hourly billing to flat-rate profits. Behavioral economics, tiered packaging, and offer frameworks to increase average tickets by 15–40%.
Guides & Ebooks
The Recurring Service Playbook
Build predictable, compounding revenue. Learn the psychology, systems, and scripts that convert 40%+ of customers to recurring services.
Guides & Ebooks
The Technician Revenue Playbook
Transform service calls into profit centers. A 4-stage system for technicians to increase revenue by 25–66% within 3–6 months.