Resource Course

Google Ads for HVAC Companies

Learn how to set up and optimize Google Ads campaigns specifically for HVAC businesses. From keyword research to landing pages.

Beginner 52 min 6 chapters Sarah Chen, CPA
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Learning outcomes

  • How to structure a Google Ads account for a service business
  • Keyword research techniques for local service markets
  • Writing ad copy that converts for trades
  • Setting up conversion tracking without a developer
  • Budget management and bid strategies for small budgets
  • Reading your performance data and making smart adjustments

Course chapters

  • Getting Started with Google Ads: Introduction to the Platform, Creating Your Account, Setting Your Profile, Account Verification
  • Campaign Structure: Understanding Campaign Types, Search vs Display for Service Businesses, Setting Up Your First Campaign
  • Keyword Research: Finding High-Intent Keywords, Match Types Explained, Negative Keywords (The Secret Weapon)
  • Writing Ads That Convert: Ad Copy Fundamentals, Writing for Urgency, Ad Extensions for Local Businesses
  • Budget & Bidding: Setting Your Daily Budget, Bid Strategies for Small Budgets, When to Increase Spend
  • Measuring Results: Setting Up Conversion Tracking, Reading Your Dashboard, Making Data-Driven Decisions

Instructor

Sarah Chen, CPA - Service Business Accounting Specialist. Sarah has helped over 200 service businesses get their finances in order. She specializes in HVAC, plumbing, and electrical companies in the Salt Lake City metro area.
  • Salt Lake City, UT
  • 4.9 rating
  • 1044 enrolled

Learn how to set up and optimize Google Ads campaigns specifically for HVAC businesses. From keyword research to landing pages, this course covers everything you need to start generating leads from paid search.