Getting Started

How to Track Appointment Booking Conversion Rates

Calculate and track your AI receptionist's appointment booking conversion rate using Local Business Pro dashboard metrics.

beginner 4 min read dashboard conversion-rate appointments analytics

Quick Answer: Divide Appointments Booked by Total Conversations to get your conversion rate. A higher rate means your AI is effectively converting callers into appointments.

Calculating Conversion Rate

Formula: (Appointments Booked ÷ Total Conversations) × 100 = Conversion Rate %

Example: 45 appointments ÷ 150 conversations × 100 = 30% conversion rate

How to Track

  1. Navigate to Conversations > Dashboard
  2. Note the Total Conversations count
  3. Note the Appointments Booked count
  4. Calculate: Appointments ÷ Conversations × 100
  5. Record weekly to track trends
  6. Create a custom chart to visualize over time

Improving Conversion Rates

  • Review conversations that didn't result in bookings
  • Add compelling service descriptions to Offerings
  • Improve objection handling in Receptionist settings
  • Ensure pricing information is clear and accurate
  • Make booking process as smooth as possible

Frequently Asked Questions

Q: What's a good conversion rate?
A: Industry varies, but 20-40% is typical for well-optimized AI receptionists. New implementations often start at 10-15%.

Q: Should I count spam calls in my calculation?
A: Filter out spam calls for accurate conversion tracking. Use the conversation filters to exclude spam.