Communication

Step-by-Step Guide: Completing A2P Verification for SMS

Complete A2P registration for SMS messaging. Step-by-step guide for brand and campaign verification in Local Business Pro.

beginner 7 min read a2p verification sms-setup registration

Quick Answer: Complete A2P verification by going to Connect > SMS Setup, clicking 'Start Registration', entering your legal business name, EIN, business address, and sample messages. Submit and wait 1-7 business days for approval.

What You'll Learn

This guide walks you through the complete A2P registration process required to send SMS messages from your AI receptionist.

What You'll Need

  • Your legal business name (exactly as registered with IRS)
  • Your EIN (9-digit tax ID number)
  • Your business address
  • A contact email and phone number
  • Examples of messages you'll send to customers

Step-by-Step Registration

  1. Navigate to Connect > SMS Setup
  2. Click Start Registration
  3. Enter your Legal Business Name exactly as it appears on IRS documents
  4. Enter your EIN (9 digits, no dashes)
  5. Enter your complete Business Address
  6. Provide Contact Information (email and phone)
  7. Write Sample Messages your AI will send (be specific and professional)
  8. Review all information for accuracy
  9. Click Submit

Writing Good Sample Messages

Sample messages help carriers understand your legitimate business use. Include 2-3 examples like:

  • 'Hi [Name], this is [Business]. Your appointment is confirmed for tomorrow at 2 PM. Reply YES to confirm or call us to reschedule.'
  • 'Thank you for choosing [Business]! We'd love your feedback. How was your experience today?'
  • '[Business] reminder: Your scheduled service is in 24 hours. See you then!'

The Registration Timeline

  1. Brand Registration Submitted - Your business identity is verified
  2. Brand Approved - Business verification passed (1-3 days)
  3. Campaign Registration Submitted - Your message use case is reviewed
  4. Campaign Approved - Full approval, SMS enabled (1-4 additional days)

After Approval

Once approved, your AI can send and receive SMS messages. You'll see 'Registered' status on your SMS Setup page. Test by having your AI send a message to your phone.

Frequently Asked Questions

Q: Can I skip A2P registration?
A: No, A2P registration is required by all mobile carriers for business texting.

Q: What if my business is brand new?
A: Your EIN must be registered with the IRS. Very new businesses may need to wait for IRS records to update.

Q: Do I need to register for each phone number?
A: No, one A2P registration covers your account.

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